Publications

Filtres

  • Condamin, L 2016, 'What makes responsible marketing towards children possible? Exploring the marketing managers’ perspective', 7th International Conference on Child and Teen Consumption, Aalborg, Denmark, April, 26-29

    2016

    Academic communications

  • Venkatesh, V.G, Zhang, A & Deakins, E 2016, “ Impact of supply chain practices on Indian manufacturing firm on code of conduct adoption”, I5th International conference corporate Social responsibility, Federation University, Melbourne, Australia, Sept 4-6. 

    2016

    Academic communications

  • Ben Slimane, K, Chaney, D, Vaara, E & Tao, W 2016, 'Between memories and market. Relegitimation of absinthe in France since 1980s', 32nd EGOS Colloquium, Naples, Italy, July 7-9. 

    2016

    Academic communications

  • Belaïd, S & Fehri Belaïd, F 2016, 'Le digital dans la communication en B to B : Cas de l’industrie du camion en France', Colloque International Medias Numériques et Communication Electronique, UMR Idées, Le Havre, France, 1-3 juin

    2016

    Academic communications

  • Sohier, R & Brée, J 2016, 'Clarification du concept d'identité digitale et proposition d'une échelle de mesure', 32ème Congrès International de l’Association Française du Marketing, Lyon, France, 18-20 mai

    2016

    Academic communications

  • Primecz, H & Karjalainen, H 2016, 'African female managers in harbors. Struggles and contradictions in the intersection of gender, age, and religion', EURAM 2016 'Manageable Cooperation?', Paris, France, June, 1-4

    2016

    Academic communications

  • Delannoy, A 2016, 'Identité(s), consommation et adolescence : Proposition d’une échelle de mesure de l’identité sociale de l’adolescente consommatrice', Identité(s), Métamorphoses du Moi et du Nous à l’ère d’Internet et de la globalisation, Paris, France, 8 décembre

    2016

    Academic communications

  • Zaman, M, Botti, L,  Boulin, J-L,  Corne, A & Peypoch, N 2016, « Analyse de sites Web d’organisations de marketing de destinations (OMD): proposition d’une méthode multicritère », 84ème congrès de l’Acfas (Association francophone pour le savoir), ESG (École des sciences de la gestion), UQAM (Université de Québec à Montréal), Montréal, Canada, 13 mai.

    2016

    Academic communications

  • Gundlach, H & Hofmann, J 2016, 'What drives competition in information search markets? - An empirical study of the relevant market, the consumer behaviour, and the effects on media business models', 11th Annual Conference of the European Media Management Association (EMMA 2016), Porto, Portugal, June, 2-4.

    2016

    Academic communications

  • Davcik, N & Sharma, P 2016, 'The role of product innovation in marketing performance: Empirical study in FMCG market', 19 World Marketing Congress, Paris, France,  July 19-23.

    2016

    Academic communications