Publications

  • Castellano, S 2007, 'Legitimacy and Competitiveness – A Comparative Study in the Wine Industry: Appellations from the Bordeaux and the Languedoc Roussillon Regions', AIMS, Doctoral Consortium, Montréal, Canada, June 6-9.

    2007

    Academic communications

  • Bernadas, C 2007, 'An International Perspective about E-commerce and SME: Some Preliminary Results', Proceedings of the conference of the International Academy of e-business (IAEB), Las Vegas, France, October, 14-17

    2007

    Academic communications

  • Griffiths, P (2007) "The Application Of Market Power Theory As A Value Driver For Information Technology Investment Decisions in Banking", Conference on Strategic Management in Latin America, Santiago, Chile, January 4-5.

    2007

    Academic communications

  • Pralong, J 2007, « Appréciation professionnelle et projet de mobilité interne : la causalité du probable », Congrès International Accompagnement Professionnel et Counseling d’Adultes, Rouen, France.

    2007

    Academic communications

  • Castellano, S & Ivanova, O 2007, 'The Double Edge of Traditions: Application to French Wine Appellations', First Annual Meeting of American Association of Wine Economists, Trier, Germany, May 23-26.

    2007

    Academic communications

  • Griffiths, P (2007) "From CIO to CKO: A Quantum Leap in Leadership Skills", 14th European Conference on Information Management and Evaluation (ECITE07), Montpellier, France, September 17-18.  

    2007

    Academic communications

  • Sanchez, R, Verville, J & Bernadas, C 2007, 'Isolating the Key Variables for Regression Models in Enterprise Software Acquisition Decisions: A Blocking Technique', Proceedings of the 2007 Applied Business Research (ABR) Conference, (Best paper Award)

    2007

    Academic communications

  • Bhattacharyya, S & Jham, V 2007, 'Relationship Marketing through employee satisfaction”, A case study on Indian private banking sector, National case study development', Seminar held by All India Management Association, New Delhi, India.

    2007

    Academic communications

  • Belaïd, S 2007, 'Une mesure des bénéfices fonctionnels, symboliques et expérientiels rattachés aux marques', 6th International Marketing Trends Conference, Paris, France, 26-27 janvier

    2007

    Academic communications

  • Chaney, D 2007, 'Le concept d’appropriation : une application au domaine de la musique enregistrée', 6èmes Journées Normandes de Recherche sur la Consommation, Rouen, France, 28-29 mars.

    2007

    Academic communications