Loux, P, Aubry, M, Baudoin, E & Tran, S 2016, 'Reorganization costs and actors’ interdependence in B2B two-sided markets: a study on the adoption of a dematerialisation platform', 32nd annual IMP Conference, Poznan, Poland, Aug, 30-Sept, 3.
2016
Academic communications
Lunardo, R, Chaney, D & Bressolles, G 2016, 'The effects of in-store cultural activities on consumer's perception of retailer's legitimacy and patronage behavior', 44th Annual Conference of the Academy of Marketing Science, Lake Buena Vista, USA, May 18-21.
2016
Academic communications
Aubry, M & Hélène, L 2016, 'Les apports de la formation à l’entrepreneuriat auprès des collégiens français', 13ème Congrès International Francophone en Entrepreneuriat et PME, Trois-Rivières, Québec, Canada, 26-28 octobre
2016
Academic communications
Zaman, M, Botti, L, Michael, M & Michael, I 2016, "The use of ICT as a tool of Nation Branding: The case of UAE DMO websites", TTRA (Travel and Tourism Research Association) Asia Pacific Chapter, Middlesex University Dubai, Dubai, UAE, 4 dec.
2016
Academic communications
Gningue, M 2016, 'La Gestion de risque dans la supply chain : du secteur commercial au secteur humanitaire', GOL'16 (IEEE International Conference on Logistics Operations Management), Fez, Marocco, 23-25 mai
2016
Academic communications
Davcik, N, Sharma, P & Grigoriou, N 2016, 'Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance', 19 World Marketing Congress, Paris, France, July 19-23.
2016
Academic communications
Pralong, J & Pujol-Dorey, M 2016, « Entre capital humain et insertion professionnelle : des schémas cognitifs à la compétence à s’orienter. » Journées d’études sur le capital humain, Bordeaux, France, 23-24 juin.
2016
Academic communications
Durand, M 2016, “Cultural Frictions in Post-merger Integration Processes: A view on ‘face’ when dealing with Asian counterparts”. EIBA Conference, Vienna, Austria, December 2-4.
2016
Academic communications
Mouakhar, K & Hachard, V 2016, 'L’impact d’une pédagogie active sur l’intention entrepreneuriale des étudiants à créer en équipe : le cas d’étudiants d’école de commerce', 6èmes Journées Georges Doriot, Mons, Belgium, 19-20 mai
2016
Academic communications
Loux, P, Aubry, M, Baudoin, E & Tran, S 2016, 'Reorganization costs and actors’ interdependence in B2B two-sided markets: a study on the adoption of a dematerialisation platform', 32nd annual IMP Conference, Poznan, Poland, Aug, 30-Sept, 3