Publications

Filtres

  • Hofmann, J, Kottemann, P, Schnittka, O & Johnen, M 2018, 'Talent or popularity? An empirical analysis of the determinants of the brand image of human brands through the example of professional football players', 47th Annual Conference of the European Marketing Academy (EMAC 2018), Glasgow, United Kingdom, May, 29-June, 1

    2018

    Academic communications

  • Chaney, D 2018, 'Crowdfunding and the redefinition of consumer power: a global perspective', 2018 AMA Global Marketing SIG Conference, Santorini, Greece, May 21-23.

    2018

    Academic communications

  • Zaman, M & Dauxert, T 2018, « L'usage stratégique des avis en ligne dans l'innovation des services et de co-création de valeur : le cas du secteur hôtelier », 21ème Conférence internationale - Etienne Thil, IMMD, Roubaix, France, 5 oct.

    2018

    Academic communications

  • Pham, N.S & Pham-Thi, H 2018, 'Effects of credit limit on efficiency and welfare in a simple general equilibrium model', European Workshop on General Equilibrium Theory (EWGET), Paris, France, June 27-29.

    2018

    Academic communications

  • Clement, M, Schulz, P, Burmester, A & Hofmann, J 2018, 'The impact of critical reviews on the success of digital entertainment products', BI-Journal of the Academy of Marketing Science Thought Leaders’ Conference on Generalizations in Marketing: Systematic Reviews and Meta-Analyses, Oslo, Norway, June, 3-5

    2018

    Academic communications

  • Renaud, A & Maucuer, R 2018, 'A bibliometric analysis of business model research: the development of a new research specialty', EURAM 2018, Reykjavik, Iceland, June, 19-22

    2018

    Academic communications

  • Harrison, J.A, Budworth, M.H & Halinksi, M 2018,"Increasing job search gratitude among business school students". International Congress of Applied Psychology, Montreal, QC, May.
     

    2018

    Academic communications

  • Vaniala, I, Davcik, N & Priem, R 2018, 'The Effects of Consumer Response on Inter-firm Competitive Dynamics', Competitive Dynamics Conference, Kingston, Canada, June 2-4. 

    2018

    Academic communications

  • Pham, N.S & Pham-Thi, H 2018, 'Effects of credit limit on efficiency and welfare in a simple general equilibrium model', The PET 2018 conference, Hue, Vietnam, June 5-8. 

    2018

    Academic communications

  • Nguyen, T.T 2018, 'The impact of China’s exchange rate policy on developing ASEAN', Individual Behavior, Climate Change, and Sustainability, Hanoi, Vietnam, July 19. 

    2018

    Academic communications