Magali TRELOHAN

Paris

Associate Professor in Marketing

Presentation

Magali Trelohan is an Associate Professor in Marketing. She joined EM Normandie in 2024. She has a PhD in management, awarded in 2017 by Université de Bretagne Sud. Her thesis was about influencing and nudging pro-environmental behaviors. Her research interests are focused on two topics: gender issues and pro-environmental behaviors. Her articles analyze the engagement and the empowerment around these two topics through the angle of organizational strategies and individual psychology and behaviors.

Professional experience

Since 2024 : Associate professor in Marketing, EM Normandie
2023-2024 : Associate professor, South Champagne Business School
2018-2022 : Assistant professor, South Champagne Business School
2017-2018 : Lecturer and Research Assistant, IUT of St Nazaire, University of Nantes
2013-2017 : Lecturer and Research Assistant, IMABS, University of South Brittany

Département

Marketing

Matières enseignées

Business seminar Démarche marketing Strategic marketing

Diplômes

2017 : PhD in Management Science, Université de Bretagne Sud

Publications

Gadhban, S, Trelohan, M & Sellami, M (forthcoming), 'Rethinking Destination Attractiveness: Sustainability's Unexpected Role in Generation Z's Preferences', International Journal of Tourism Research (FNEGE : 3 ; ABS : 2)

2026

Academic articles
Trelohan, M., Gay A.-C., Chaney D., Moroz D. (forthcoming), 'How to Protect and Restore Biodiversity? Exploring Polarized Citizens’ Expectations through Embedding-Based Topic Modeling with Large Language Models', Technological Forecasting & Social Change (FNEGE : 2 ; ABS : 3)

2026

Academic articles
Trelohan, M (forthcoming), 'Rethinking Gendered Product perceptions: evidence from France, Italy and Sweden', Journal of Consumer Marketing. FNEGE : 4 ; ABS : 1.

2025

Academic articles
Chaney, D, Trelohan, M & Moroz, D 2025, 'When Thinking You’re Good Makes You Dumber: An Investigation of Consumers’ Earned Dogmatism', Journal of Business Research, vol. 194, May. FNEGE : 2 ; ABS : 3.

2025

Academic articles
Trelohan, M, Lagier, J & Montargot, N (forthcoming), 'The Identity Empowerment of Women through Solo Backpacking', Current issues in Tourism. FNEGE : 3 ; ABS : 2.

2025

Academic articles
Trelohan, M & Zahid, A (à paraître), 'Gender-Neutral Language in Social Media: Effects on Consumer Attitudes and Engagement', Asia Pacific Journal of Marketing and Logistics. ABS : 1.

2025

Academic articles
Trelohan, M (forthcoming), 'Rethinking Gendered Product', Journal of Consumer Marketing. FNEGE : 4 ; ABS : 1.

2025

Academic articles
Trelohan, M 2026, 'Tensions normatives et engagement écologique : une analyse processuelle des trajectoires émotionnelles individuelles', 42ème Congrès International de l’Association Française de Marketing, 18 au 20 mai, Angers (France).

2026

Academic communications
Gédéon, M & Trelohan, M 2026, 'La culture populaire comme matrice des amitiés féminines : représentations et pratiques de consommation', 42ème Congrès International de l’Association Française de Marketing, 18 au 20 mai, Angers (France)

2026

Academic communications
Gédéon, M & Trelohan, M 2026, 'Popular Culture as a Matrix of Female Friendships: Representations and Consumption Practices', AMA Global SIG NICE 2026 Conference, 27-29 mai, Nice (France).

2026

Academic communications
Plé, M & Trelohan, M 2026, Le jeu de la Dame : du personal branding au role model, Colloque « Management en Séries », 2-3 avril, Orléans (France).

2026

Academic communications
Trelohan, M 2025, ‘De l’éco-anxiété à l’ajustement : une approche processuelle du bien-être dans l’engagement écologique individuel’, JNC – Journées Normandes de recherche sur la consommation, Caen, France, novembre 12-14.

2025

Academic communications
Trelohan, M 2025, Analyse de données marketing avec l’IA - Pilotez vos actions avec ChatGPT, Excel et Power BI, ENI Editions, 278p.

2025

Research books
Trelohan, M 2026, '« J’accepte les chiens, mais… » : l’offre touristique pas tout à fait « pet-friendly »', The Conversation, January 19.

2026

Articles in professional journals
Trelohan, M 2026, 'Les répondants synthétiques : un nouvel outil pour analyser les comportements humains ?', Blog EM Normandie, January 12.

2026

Articles in professional journals
Trelohan, M & Zahid, A 2025, 'Utilisation de l’écriture inclusive par les marques : indifférence', The Conversation, November 3.

2025

Articles in professional journals
Trelohan, M 2025, 'Marketing social : comment engager durablement les usagers du littoral dans des comportements écologiques ?', Blog EM Normandie, May 5.

2025

Articles in professional journals
Chaney, D, Moroz, D & Trelohan, M 2025, 'Faux experts, vrais influenceurs : un défi pour les marques', Blog EM Normandie, June 3.

2025

Articles in professional journals
Trelohan, M 2025, 'Engager les usagers du littoral dans les comportements pro-environnementaux' Vidéo Fnege Médias, March.

2025

Scientific dissemination videos