Oula BAYARASSOU

Presentation

Oula Bayarassou is assistant professor in Marketing, and she joined the Em Normandie in 2023. She holds a PhD in Management Sciences (Speciality: Marketing) from Grenoble Alpes University awarded in 2019. Her doctoral research, dealing with brand hate, received two awards: "Le Prix du Cercle Marketing Client" - Thesis Award (2021) and The first award in the competition " Ma thèse (filmée) en 180 sec " -1st edition - 35th International Congress of the AFM -French Marketing Association- (2019).  She focuses on research areas as brand-consumer relationships, emotions and feelings towards brands, consumer psychology and qualitative and mixed methodologies. She was a lecturer at several business schools in Paris and different universities in France where she has overseen different courses such as marketing, creativity, innovation, business strategy, business games, data analysis, communication, qualitative and quantitative studies, consumer behavior, etc. as well as managing and supervising projects and market research… She has more than 10 years of experience with Le Sphinx as a consultant and trainer. 

Professional experience

Since 2023 : assistant professor in marketing, EM Normandie
2022-2023 : assistant professor in marketing, IPAG
2020-2022 : assistant professor in marketing, SCBS