Sunaina KAPOOR

Presentation

Sunaina Kapoor is Assistant Professor in Management and she joined EM Normandie in 2024. She earned her Ph.D. in Management (International Marketing) from the Indian Institute of Foreign Trade in 2022, with a thesis entitled "A Study on the Impact of Brand Scandal on Consumer Attitudes." Following her doctoral studies, Dr. Kapoor was awarded a cooperative fellowship by the University of Verona, a prestigious institution recognized as a UNESCO World Heritage site. Her research interests encompass Strategic Brand Management, Consumer-Brand relationships, and Marketing Communications aligned with 17 SDGs of the United Nations. Prior to her appointment at EM Normandie, Dr. Kapoor served as an Assistant Professor at IMT Dubai and SVKM’s NMIMS School of Business Management (AACSB accredited) in Mumbai, India, where she taught a range of management courses, including Marketing Management I, Marketing Management II, Consumer Behaviour, and Strategic Brand Management. She is also an active researcher with publications in highly ranked academic journals.

Professional experience

Since 2024: Assistant Professor in Management, EM Normandie
2023-2024: Lecturer in Marketing, Institute of Management Technology, Dubai, UAE
2023-2023: Assistant Professor, NMIMS (SBM), Juhu- Mumbai, India